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Marketing Manager resume example
Tailored for a demand-generation marketing role. The summary and bullets foreground pipeline, channels, and revenue — the language hiring managers scan for.
Tailored for: Marketing Manager (demand gen & content)Sofia Alvarez
Marketing Manager
sofia.alvarez@email.com | (312) 555-0157 | Chicago, IL
Professional Summary
Demand-generation marketer who builds pipeline from content and paid channels. Grew marketing-sourced pipeline 3x and owned a $1.2M annual budget across SEO, paid, and email.
Key Accomplishments
- Grew marketing-sourced pipeline 3x in 18 months across SEO, paid, and email.
- Lowered blended cost per lead 28% by reallocating spend to the highest-intent channels.
- Scaled an organic content program to 120k monthly visitors.
Skills, Languages & Certifications
Channels: SEO, Paid search, Paid social, Lifecycle email, Content marketing
Tools: HubSpot, Google Analytics, Google Ads, Ahrefs, Webflow
Strengths: Demand generation, Budget ownership, Pipeline reporting, Copywriting
Professional Experience
Marketing Manager | Cobalt Cloud, Chicago IL
2021 — Present- Own a $1.2M demand-gen budget across SEO, paid search, and lifecycle email, reporting on pipeline and CAC.
- Built the content engine that scaled organic traffic to 120k monthly visits and 3x'd sourced pipeline.
- Manage two specialists and partner closely with sales on lead quality and handoff.
Digital Marketing Specialist | Harbor Media
2018 — 2021- Ran paid social and search campaigns, improving ROAS 40% year over year.
- Launched the email nurture program that lifted MQL-to-SQL conversion 18%.
Education and Training
B.A. Communications | University of Illinois
2018
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