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Marketing Manager resume example

Tailored for a demand-generation marketing role. The summary and bullets foreground pipeline, channels, and revenue — the language hiring managers scan for.

Tailored for: Marketing Manager (demand gen & content)

Sofia Alvarez

Marketing Manager
sofia.alvarez@email.com | (312) 555-0157 | Chicago, IL

Professional Summary

Demand-generation marketer who builds pipeline from content and paid channels. Grew marketing-sourced pipeline 3x and owned a $1.2M annual budget across SEO, paid, and email.

Key Accomplishments

  • Grew marketing-sourced pipeline 3x in 18 months across SEO, paid, and email.
  • Lowered blended cost per lead 28% by reallocating spend to the highest-intent channels.
  • Scaled an organic content program to 120k monthly visitors.

Skills, Languages & Certifications

Channels: SEO, Paid search, Paid social, Lifecycle email, Content marketing
Tools: HubSpot, Google Analytics, Google Ads, Ahrefs, Webflow
Strengths: Demand generation, Budget ownership, Pipeline reporting, Copywriting

Professional Experience

Marketing Manager | Cobalt Cloud, Chicago IL
2021 — Present
  • Own a $1.2M demand-gen budget across SEO, paid search, and lifecycle email, reporting on pipeline and CAC.
  • Built the content engine that scaled organic traffic to 120k monthly visits and 3x'd sourced pipeline.
  • Manage two specialists and partner closely with sales on lead quality and handoff.
Digital Marketing Specialist | Harbor Media
2018 — 2021
  • Ran paid social and search campaigns, improving ROAS 40% year over year.
  • Launched the email nurture program that lifted MQL-to-SQL conversion 18%.

Education and Training

B.A. Communications | University of Illinois
2018

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